Forming part of a series of reports from Beautyworld Middle East on the promising opportunities in Sub-Saharan Africa (SSA), this report concentrates specifically on five of the latest trends in beauty and personal care in the region.
With a focus on East Africa’s exciting, yet challenging markets of Kenya, Uganda, Tanzania, Mozambique and Ethiopia, the report draws on research and insights provided by Business Guide Africa in their extensive report ‘Understanding The East African Beauty Market’.
5 trends shaping East Africa’s beauty market
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