Dubai, UAE: Regional trade buyers with a passion for niche fragrances will be able to create their own signature scent at Beautyworld Middle East 2017, when a masterclass from a leading perfumer spearheads the return of Quintessence – the Art of Perfume.
Quintessence, which made a big splash on debut at last year’s edition of the Middle East’s largest beauty and wellness trade show, is a dedicated platform showcasing rare and niche fragrances.
The bespoke feature will return this year with 18 select perfume brands already confirmed, while the artists behind the most unique scents in the market today will offer insights into creating a truly wonderful fragrance.
Among those returning is French-based Thomas Kosmala, who will launch his latest line-up of three Unisex fragrances, which come entirely rebranded and repackaged by branding Guru Diti Katona from Canada.
Kosmala will also offer two workshops for up to 40 hand-picked buyers on how to mix their own fragrances from perfume families such as Amber, Gourmand, Fougere, Chypre, and light and heavy floral notes.
“I’m bringing up to 10 perfume families and visitors will mix these notes to create their own fragrance and take it home with them, labelled and packaged as their own exclusive creation,” said Kosmala ahead of Beautyworld Middle East 2017, which runs from 14-16 May at the Dubai International Convention and Exhibition Centre.
Kosmala will also prepare a special fragrance concentrated on Oud, combing the traditional Arabic scent with oriental notes or Fougere.
He added that as niche fragrances become increasingly popular, it’s important for retailers, distributors, and buyers to learn the creative process behind a ‘juice’, so they can pass that onto the customer.
“When people enter a store now, they want to learn more about the fragrance, what they’re wearing, where it’s coming from, who is behind it, and what the vision and inspiration is,” said Kosmala.
“These classes will be extremely popular as they’ll give a lot of insight into what makes a niche fragrance. Buyers from big department stores for example, can learn more about the perfume families as well as how they’re mixed to create perfumes that people fall in love with.”
Other premier brands returning to Quintessence in 2017 include Maison Francis Kurkdijan, Ormonde Jayne, Ulrich Lang, and Herve Gambs, while debut names include L’arc, Yeye, Perfume, Le Galion, Signature Fragrance London, Simone Cosac, Tom Daxon, Chateau de Versailles, Vagabond Prince, Sandalia by Acqua Di Sardegna, and Isabelle Ariana parfums. Niche skincare brands Teaology and When Skin Care will also feature for the first time.
Ulrich Lang will showcase his latest scent, APSU, which is already big in Asia, Europe and the USA, and will finally be introduced in the Middle East this spring. “I think the Middle East is one of the most important markets for fragrance makers and distributors since people in the region are big fragrance wearers and fragrance lovers,” said Lang.
“The trend towards more special scents and the new independent luxury segment is a natural fit for this market and Quintessence has created the perfect platform for this kind of product, attracting distributors, buyers and a passionate regional audience.”
Beautyworld Middle East is the region’s largest trade fair for beauty, hair, fragrances, and wellbeing, and will feature more than 1,500 exhibitors from 60 countries in its 22nd edition.
Fragrance Compounds & Finished Fragrance is one of six key product groups, where more than 200 companies specialise in the creation, development and production of compound fragrances, oils, and perfumes.
That includes 13 of the world’s top 18 fragrance creation houses: Givaudan, Mane, Robertet, CPL Aromas, Iberchem, Eurofragance, Expressions Parfumees, Fragrance Resources, Parfex, Technico Flor, LUZI, Symrise and Firmenich.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, said: “Quintessence is not only a display of fragrances produced by the world’s most talented perfumers, it’s also a journey where the art of perfumery in all its complexity is conveyed.
“Niche perfumes comprise raw ingredients that commercial or mass-market produced perfumes simply won’t touch, and that’s what makes them so unique. Quintessence brings the trade buyer and regional industry professionals up close to the actual processes and formulations that go into making a these special fragrances.”
Other product groups at Beautyworld Middle East include Hair, Nails & Salon Supplies; Cosmetics & Skincare; Machinery, Packaging, & Raw Materials; Professional Equipment, Spa & Wellness; and Personal Care & Hygiene.
The annual showpiece will also return with other inspirational highlights such as the Battle of the Barbers, Hair Education by ghd, Nail It! By OPI, a summit highlighting beauty trends, and Centre Stage by Nazih Group– a three-day educational showcase highlighting the latest trends and developments in the beauty industry.
The dedicated platform is ideal for global players to launch their latest products and network with thousands of retailers, distributors, wholesalers, beauty professionals, importers and exporters from throughout the wider region and beyond.
Beautyworld Middle East’s strong international flavour will be underlined by 22 pavilions from Argentina, Bulgaria, Brazil, China, Egypt, France, Germany, Hong Kong, India, Italy, Korea, Morocco, Pakistan, Spain, Taiwan, Thailand, Tunisia, Turkey, UK, Ukraine, and the USA, and California.