Combating counterfeit cosmetics trade in Sub-Saharan Africa 

In a series of reports on the Sub-Saharan Africa (SSA) beauty and personal care market, Beautyworld Middle East has taken a look at the latest trends, business opportunities and challenges in this dynamic market. What we have not covered are the problems SSA faces in terms of counterfeit products, an issue which is particularly prevalent in its beauty and personal care market.
In this report, Beautyworld Middle East explores this pertinent issue looking at the prevalence of counterfeit products in SSA and the preventive measures the authorities are taking to improve the situation with a particular focus on East Africa.