Africa is an exciting marketplace with a particularly young demographic that has a rising disposable income. A number of challenges, such as complicated distribution networks and inconsistencies between borders have deemed it a traditionally difficult market in which to do business.
However, Beautyworld Middle East, drawing on research provided by Business Guide Africa, explores how it is the next consumer hotspot for the beauty and personal care sector and concludes that it is a market not to be ignored.
http://info.beautyworldme.com/2017-africa-consumer-hotspot-personalcare
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